Direct Mail Marketing
The key to a successful direct
mail program is proper planning. Direct Mail Marketing is
a strategic tool that can be used to achieve almost any business
objective. You can start your direct mail program with something
as simple as a letter to your best customers.
Whatever you decide to mail,
you'll have more success if you keep the following pointers in
mind. Be sure to define your goals and know your target
audience. Test your mailing on a small group first. Apply
what you have learned to the next mailing. Make sure your
lists and names are up-to-date. Follow up on leads right
We encourage our clients to contact
us during the design phase of any direct mail project. All
too often we receive printed pieces to mail that are not designed
to postal specifications. Had we been consulted, the pieces would
have been designed to postal specifications, and the client would
have saved money!
The direct mail
tips & information below will help make your next First Class
or Bulk Mailing a
We've also included the current First Class and Standard A (Bulk Mail) Rates.
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