Short List Of Design Tips

A short list of design tips for better deliverability and lower postage costs.

1.  Determine what class of mail (i.e. first, standard A) you want to use and then be sure to print the proper indicia on the envelope or mailing piece. 

2.  Make the fold at the bottom of self mailers. The opening should be at the top so that only one tab is required for automated mail. 

3.  Leave room for the tab - usually in the top middle of the piece. If the opening is on the bottom, two tabs are required spaced a half inch from each side 

4.  Make sure your return address and any other post address is not within the OCR scanning area. Otherwise your mail may be returned to you instead of the mailing address intended. 

5.  Leave enough room for the address label. Check with your mail house to see what size labels they routinely use.

6.  Make sure you do not have copy in the barcode clear zone. If you do the post office may cover it up with white tape.

7.  If you want to save on Standard A (third class) postage, make sure your design falls into the "Letter" category. A half inch too long or tall will classify your mailing as a flat.

8. Stay away from a square design. You may incur a surcharge for mail being out of ratio for postal equipment.

9. Pay attention to the type of paper you will be using for your flyer or mailer. A glossy stock will not hold meter ink. Be sure to use an indicia on glossy stock.

10. Your mailing company is your best friend for saving your money. The earlier you consult with them in the design process, the more impact they can have in helping your mail speed through the postal system, and in saving you postage.