Clean Your Mailing List for Increased Deliverability

List Clean Up

Your mailing list is a valuable asset. Keeping your mailing list up to date means that your information is actually reaching your customers or prospects. It also saves you money in Printing, Mailing and Postage costs as you are not paying to print and mail to an undeliverable address.

Clean up your database of bad and undeliverable addresses and eliminate the waste of returned or lost mail.

There are several methods of cleaning up your mailing list.

CASS Certified ZIP+4 and Delivery Point Validation

A mandatory requirement for automation discounts, CASS Certified software standardizes an address using standard abbreviations, correct spelling and proper format. DPV verifies that an address has an actual point of delivery.

This is the first step in cleaning your list. Passing your list through CASS will kick out any addresses that may not get delivered because there is something wrong with the address.

Duplicate Elimination

Eliminate costly duplicate records from a single list or across multiple lists and reduce the stead erosion of your organization's credibility among customers or donors.

NCOA - National Change Of Address

Over 40 million Americans change their address annually, which creates formidable obstacles in maintaining a high-quality mailing list. Increase delivery and response rates and earn maximum postal discounts with list hygiene and move-forward data services. Identify the movers in your list and update your records with their new address information… before you mail.

NCOA processing searches your database for the individuals, families, and businesses that have moved and filed a change of address with the USPS® in the last 48 months. NCOA is also available for address changes filed in the most recent 24 months. The 48-month service is recommended for any list that has not been updated in over a year.

Effective November 23, 2008, the Postal Service is increasing its efforts to improve the percentage of deliverable mail by revising Move Update standards. Currently in force for First Class bar coded mail, after November 23rd, these standards will apply to Bulk (Standard A) Mail too.

Oak Tree can handle all of your list clean up needs. Give us a call today at 610-889-0930 or email info@oaktreemarketing.com for more information.

Data Enhancement

Increase the value and effectiveness of your database by updating and enhancing contact information. Oak Tree can append your mailing list with various information.

Do Not Mail - Do Not Call
Avoid penalties and stay in compliance with State and National Opt-Out Preference Services.

Phone Append
Adds phone numbers to your consumer or business list.

Email Append
Adds email addresses to your list.

Deceased Suppression
Flags the deceased persons in your file.

SIC Append
Market to specific businesses based on SIC code.